There are best practices around how your title tags should be laid out, how often your keywords/search terms should appear in your content, how many characters your title tags and meta descriptions should have, etc. Each search engine has different rules for these elements. A good SEO practitioner will know how to choose which search engine is your priority based on the audience you’re trying to reach, as well as understand how to work with those rules to get you ranked on more than one search engine.
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