Asterisk Creative

Blog

Is SEO a One and Done Service?

posted

Most people understand the basics of search engine optimization. They understand that there are various elements of a website that need to be updated in a way that is “readable” by the search engines, even if they don’t know which elements those are or what the proper way of updating them is. But a lot […]

Keep Reading

Using Search to Build Your Brand

posted

In these days of tweets, posts, and online reviews, a brand can be made or broken in 280 characters or less. Taking real-life customer service to the digital world is now a necessity. Here are a few tips from Asterisk Creative on using search to build your brand. Use Google’s questions and answers as a […]

Keep Reading

Find Marketing Opportunities in Competitors’ Fails

posted

There’s a special kind of karma for those that revel in the pain and suffering of others. But there’s nothing wrong with learning from others’ mistakes. Here are tips from the team at Asterisk Creative on how to find marketing opportunities in your competitors’ fails. There’s a special kind of karma for those that revel […]

Keep Reading

Lead Generation in the Face of the Death of Sales Calls

posted

A recent study showed that nearly 90% of consumers no longer answer their phones. This is particularly true if they don’t recognize the number calling. Arguably, the increase in telemarketing and spam robocalls led us here. So if the unsolicited sales call is dead, how is lead generation supposed to happen for a business? Many […]

Keep Reading

Benefits of Hiring a Marketing Strategist

posted

Marketing is a broad field that encompasses a lot of different outlets. Of course, the end goal of all marketing is to increase your company’s revenue. But how do you make that happen? Hiring a marketing strategist may be the answer you’re looking for. Here are a few of the benefits. A marketing strategist is […]

Keep Reading

Top Reasons You Need a PR Pro

posted

A lot of business owners try to handle everything themselves, at least as much as is possible. Sure, that does keep costs down, but sometimes at the detriment of the business. One such case would be the business owner that tries to handle public relations on their own. Here are our top reasons you need […]

Keep Reading

Is SEO Important…Really?

posted

Internet results pages can be a cutthroat place. Everyone wants their business to show in the #1 spot for all queries related to their goods and services. Even as unlikely an outcome as that is, many business owners are willing to try anything to get as close as possible. So with this mentality, is SEO […]

Keep Reading

Facebook Announces Ranking Factors for Post Comments

posted

Just when you think you’re getting the hang of Facebook and its algorithm, things change. This time, the update comes in the form of ranking factors for post comments. Facebook will no longer show all comments on a post, nor will comments shown be in chronological order. Instead, the algorithm will work to show you […]

Keep Reading

Minimalism in Branding

posted

Branding, at its core, is about communicating your company’s identity in a concise and consistent manner. This all has to be done in a way that also makes a connection with your customers – current and potential. Lately, we’ve noticed a movement towards minimalism in branding as a whole. Here’s why this is a good […]

Keep Reading

PR Tip: Prepping for an Interview

posted

As public relations professionals, we work to get our clients coverage in a wide range of media outlets. As a result, our clients are often interviewed by reporters in order to get their stories told. Know your audience. Being interviewed for an industry publication is much different than being interviewed by a mass-market publication. Keep […]

Keep Reading