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How Important is a Competitive Marketing Analysis?

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When considering your marketing plan, a competitive marketing analysis is a critical piece of the puzzle. Here’s why. A competitive analysis will reveal your direct competition (those selling the same products/services as you in the same geographic area) as well as your indirect competition (those selling products/services similar to yours – not the same – […]

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Take Advantage of Local SEO

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For medium and small businesses, it may seem a daunting task to take on large corporations when it comes to SEO. But with the increase in local-based searches, the search engines’ algorithms have adjusted to provide the best results. Here’s how to take advantage of local SEO. Verify your Google My Business page. The verification […]

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The Basics of Influencer Marketing

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There’s a lot of talk these days about influencer marketing and how to work with influencers to promote your brand, products, and services. But what is influencer marketing? In every industry, there are those that others look to for best practices, up-to-date-information, etc. These are your influencers. With the growth of blogging and social media, […]

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Is Instagram Right for Your Business?

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In June, Instagram reported that it had 1 billion active monthly users, up from its September report of 800 million. This officially made it the fastest growing social media outlet. But it’s still not the right outlet for everyone. So is Instagram right for your business? First, take a look at the demographics. Instagram is […]

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What Does Mobile Search Mean for Website Design?

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Back in the day (like, 7 years ago or so), websites showed on computers and phones were just…phones. With the advent of internet-enabled phones and then smartphones, all of that started to change. Websites didn’t render properly on these smaller devices, so changes had to be made. So what does the rise in mobile searches […]

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What Is Your USP?

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As we’ve mentioned before, at Asterisk Creative, we’re storytellers. Our public relations team works not just to tell your history, but the story of what you’re doing now and where your company is going. A huge part of that is your USP, or unique selling point. When we sit down with our public relations clients […]

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Client Question: Should Emojis Be Used in Business Social Media Posts?

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We were recently asked: “Should emojis be used in business social media posts?” All signs point to yes, assuming it fits your brand. Here are a few reasons why. Social media is a “place” a lot of people go for fun. Emojis themselves lend that feeling to posts in which they’re used. Emojis lend personality […]

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Putting Machine Learning to Use for You

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Machine learning is defined on Wikipedia as “a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to “learn” (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed.” Simply put, it’s the technology that allows tasks like Google’s auto-complete […]

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Is Your Site Secure? Google to Require SSL Certificates

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With all of the security breaches and data breaches in the news lately, it should come as no surprise that Google is making moves to make the internet a safer place. In one such move, Google is going to require SSL certificates for all sites soon. First things first. What is an SSL certificate? SSL […]

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Client Question: What Kind of Content Does My Audience Respond To?

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We’re asked day in and day out: What kind of content does my audience respond to? The short answer is: It depends on which outlet we’re talking about. The longer answer is: Each outlet is different, and they’re meant to be that way. Instagram and Pinterest are 100% visual, so the image itself is mostly […]

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