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Info Released on How Facebook Search Works

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In a recent video, information on how exactly Facebook search works was released. Facebook issued a statement with the roughly two-minute video. It said, in part: “When you search for content on Facebook, the results you see are ranked based on your activity and the activity of the Facebook community. How much each affects the search […]

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Instagram Cracking Down on Fake Followers

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Earlier, Instagram announced that it would be cracking down on fake comments, likes and followers, an attempt to clean up a way users have been gaming their algorithm. As many know, Instagram’s algorithm uses a combination of the number of followers an account has plus the engagement that account gets via likes and comments on […]

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Marketing During the Holiday Season

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The holidays are rapidly approaching. Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Hanukkah. Christmas. Kwanzaa. Diwali. The new year. In fact, people around the world celebrate over 20 holidays between Thanksgiving and the New Year. Truth be told, in a perfect world, business owners have their holiday specials planned and a marketing strategy set. […]

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Email Marketing + SEO = A Winning Combination

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As most business owners and marketers know, tying your marketing efforts together makes for a successful overall strategy. An old adage said that consumers needed to see a marketing message three times to remember it. In recent years, as digital marketing has grown and attention spans have lessened, that adage has changed to be that […]

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Using Facebook Messenger for Business

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In our last post, we touched on how adding a live chat feature to your website could add to your company’s trustworthiness. Honestly, we know that that’s not possible for many business owners for a variety of reasons. But if you have a business Facebook page, you have a chat feature of sorts at your […]

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Does Your Website Design Make Your Company Seem Trustworthy?

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Many studies have been done over the years on what makes folks want to complete a purchase with a company. Time after time, the results have shown that people buy from companies they feel are trustworthy. And as it turns out, a company’s website design plays a role in determining that trustworthiness. So what elements […]

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What Every Business Owner Should Know About Public Relations

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A lot of people out there tend to confuse marketing and public relations. While they are similar and work hand-in-hand, at the end of the day, they are different. Here are a few things all business owners should know about public relations. Public relations is based on earned media, mentions that cannot be bought and […]

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Don’t Feed the Trolls

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Traditionally, a troll was defined as “a mythical, cave-dwelling being depicted in folklore as either a giant or a dwarf, typically having a very ugly appearance.” With the advent of the internet and social media, the word has morphed to mean “a person who makes a deliberately offensive or provocative online post.” So what do […]

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An SEO Primer for Business Owners

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SEO, or search engine optimization, helps your website get found by the search engines for appropriate search queries. And it’s not just for the overall site – it’s for each page of the site, too! This SEO primer gives you the elements where you’ll need to focus to get your optimization efforts started. Keyword Research […]

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Ways to Make Social Media Not So Overwhelming

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Most anyone who’s been near a computer in the last 10 years has probably found themselves down the rabbit hole that is social media. Add in the fact that you’re a business owner with a business to run, and thinking of spending time marketing via social media can seem more than daunting. Here are a […]

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