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Digital Wellbeing for Business Owners

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On the Google blog, they recently released a post called “Find a better balance with our tips for Digital Wellbeing”. The premise of the article is that, even as technology is making things easier for people, it’s also adding stuff to their plates; Google has put together a course on how to handle the extra […]

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2019 Website Design Needs

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Website design trends don’t just change year to year. A website that looks great today can look dated in a matter of mere months. What’s worse, website designs that don’t keep up with the search engines’ algorithm changes can suffer. So what are some of the website design needs you need to be looking at […]

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Info Released on How Facebook Search Works

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In a recent video, information on how exactly Facebook search works was released. Facebook issued a statement with the roughly two-minute video. It said, in part: “When you search for content on Facebook, the results you see are ranked based on your activity and the activity of the Facebook community. How much each affects the search […]

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Instagram Cracking Down on Fake Followers

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Earlier, Instagram announced that it would be cracking down on fake comments, likes and followers, an attempt to clean up a way users have been gaming their algorithm. As many know, Instagram’s algorithm uses a combination of the number of followers an account has plus the engagement that account gets via likes and comments on […]

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Marketing During the Holiday Season

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The holidays are rapidly approaching. Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Hanukkah. Christmas. Kwanzaa. Diwali. The new year. In fact, people around the world celebrate over 20 holidays between Thanksgiving and the New Year. Business owners planned their holiday specials a while back and a set a marketing strategy in a perfect world. […]

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Email Marketing + SEO = A Winning Combination

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As most business owners and marketers know, tying your marketing efforts together makes for a successful overall strategy. An old adage said that consumers needed to see a marketing message three times to remember it. In recent years, as digital marketing has grown and attention spans have lessened, that adage has changed to be that […]

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Using Facebook Messenger for Business

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In our last post, we touched on how adding a live chat feature to your website could add to your company’s trustworthiness. Honestly, we know that that’s not possible for many business owners for a variety of reasons. But if you have a business Facebook page, you have a chat feature of sorts at your […]

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Does Your Website Design Make Your Company Seem Trustworthy?

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Many studies have been done over the years on what makes folks want to complete a purchase with a company. Time after time, the results have shown that people buy from companies they feel are trustworthy. And as it turns out, a company’s website design plays a role in determining that trustworthiness. So what elements […]

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What Every Business Owner Should Know About Public Relations

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A lot of people out there tend to confuse marketing and public relations. While they are similar and work hand-in-hand, at the end of the day, they are different. Here are a few things all business owners should know about public relations. Public relations is based on earned media, mentions that cannot be bought and […]

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Don’t Feed the Trolls

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Traditionally, a troll was defined as “a mythical, cave-dwelling being depicted in folklore as either a giant or a dwarf, typically having a very ugly appearance.” With the advent of the internet and social media, the word has morphed to mean “a person who makes a deliberately offensive or provocative online post.” So what do […]

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