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Putting Machine Learning to Use for You

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Machine learning is defined on Wikipedia as “a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to “learn” (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed.” Simply put, it’s the technology that allows tasks like Google’s auto-complete […]

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Is Your Site Secure? Google to Require SSL Certificates

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With all of the security breaches and data breaches in the news lately, it should come as no surprise that Google is making moves to make the internet a safer place. In one such move, Google is going to require SSL certificates for all sites soon. First things first. What is an SSL certificate? SSL […]

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Client Question: What Kind of Content Does My Audience Respond To?

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We’re asked day in and day out: “What kind of content does my audience respond to?” The short answer is: It depends on which outlet we’re talking about. The longer answer is: Each outlet is different, and they’re meant to be that way. Instagram and Pinterest are 100% visual, so the image itself is mostly […]

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Asterisk Creative – Your Digital Marketing One-Stop Shop

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There are a lot of components to digital marketing. In general, digital marketing is comprised of website design and development, SEO, social media marketing, and pay-per-click advertising. Basically, it’s any marketing and advertising that appears online. Many freelancers and solopreneurs fancy themselves digital marketers, jacks-of-all-trades so to speak. We’re here to tell you that that’s […]

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Why Do You Need Public Relations?

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There are many business owners that prefer advertising over public relations. Advertising provides a business ultimate control over the message put out to the public, the outlets where the message appears, and more. But there are reasons you also need public relations. Most customers know that a company pays for advertising and controls most everything […]

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The Importance of Images in Social Media

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You’ve heard the saying “a picture is worth a thousand words.” As it turns out, the 2018 version may be “an image is worth a ton of engagement.” Thus the importance of images in social media. By the latest statistics, people will only remember somewhere around 10-20% of what they read. If you include an […]

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2018 Web Design Trends

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As much as business owners want their website designs to be one and done (meaning you get your site designed once, then you’re good to go forever), that’s really not the case. The way folks consume data online changes almost daily. An older website design will look stale and will not convert visitors into leads […]

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A CAN-SPAM Primer for Email Marketing

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If you use email marketing for your business, you need to know the CAN-SPAM law inside and out. This is the federal law that breaks down what is allowed and what isn’t when it comes to email marketing. Here are a few main components of the law, straight from the government’s website: Your header information […]

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How Often Should I Post?

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Based on the things we hear day in and day out, it would seem the biggest question in internet marketing is: How often should I post? Sharing information that is relevant and interesting regarding you and your brand, whenever that comes up, is important. The caveat here is that some sort of consistency is important. […]

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Get the Best from Your Graphic Designer

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When hiring a graphic designer, a lot gets laid on their shoulders and depends on their skills. But there are a few things you can bring to the table to get the best from your graphic designer. Here are a few tips. Know the goals of the piece you want designed. Is this an informational […]

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