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What Every Business Owner Should Know About Public Relations

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A lot of people out there tend to confuse marketing and public relations. While they are similar and work hand-in-hand, at the end of the day, they are different. Here are a few things all business owners should know about public relations. Public relations is based on earned media, mentions that cannot be bought and […]

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Don’t Feed the Trolls

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Traditionally, a troll was defined as “a mythical, cave-dwelling being depicted in folklore as either a giant or a dwarf, typically having a very ugly appearance.” With the advent of the internet and social media, the word has morphed to mean “a person who makes a deliberately offensive or provocative online post.” So what do […]

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An SEO Primer for Business Owners

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SEO, or search engine optimization, helps your website get found by the search engines for appropriate search queries. And it’s not just for the overall site – it’s for each page of the site, too! Here’s a bit of an SEO primer on the elements you’ll need to focus on to get your optimization efforts […]

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Ways to Make Social Media Not So Overwhelming

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Most anyone who’s been near a computer in the last 10 years has probably found themselves down the rabbit hole that is social media. Add in the fact that you’re a business owner with a business to run, and thinking of spending time marketing via social media can seem more than daunting. Here are a […]

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How Important is a Competitive Marketing Analysis?

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When considering your marketing plan, a competitive marketing analysis is a critical piece of the puzzle. Here’s why. A competitive analysis will reveal your direct competition (those selling the same products/services as you in the same geographic area) as well as your indirect competition (those selling products/services similar to yours – not the same – […]

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Take Advantage of Local SEO

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For medium and small businesses, it may seem a daunting task to take on large corporations when it comes to SEO. But with the increase in local-based searches, the search engines’ algorithms have adjusted to provide the best results. Here’s how to take advantage of local SEO. Verify your Google My Business page. The verification […]

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The Basics of Influencer Marketing

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There’s a lot of talk these days about influencer marketing and how to work with influencers to promote your brand, products, and services. But what is influencer marketing? In every industry, there are those that others look to for best practices, up-to-date-information, etc. These are your influencers. With the growth of blogging and social media, […]

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Is Instagram Right for Your Business?

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In June, Instagram reported that it had 1 billion active monthly users, up from its September report of 800 million. This officially made it the fastest growing social media outlet. But it’s still not the right outlet for everyone. So is Instagram right for your business? First, take a look at the demographics. Instagram is […]

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What Does Mobile Search Mean for Website Design?

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Back in the day (like, 7 years ago or so), websites showed on computers and phones were just…phones. With the advent of internet-enabled phones and then smartphones, all of that started to change. Websites didn’t render properly on these smaller devices, so changes had to be made. So what does the rise in mobile searches […]

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What Is Your USP?

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As we’ve mentioned before, at Asterisk Creative, we’re storytellers. Our public relations team works not just to tell your history, but the story of what you’re doing now and where your company is going. A huge part of that is your USP, or unique selling point. When we sit down with our public relations clients […]

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