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How Often Should I Post?

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Based on the things we hear day in and day out, it would seem the biggest question in internet marketing is: How often should I post? Sharing information that is relevant and interesting regarding you and your brand, whenever that comes up, is important. The caveat here is that some sort of consistency is important. […]

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Get the Best from Your Graphic Designer

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When hiring a graphic designer, a lot gets laid on their shoulders and depends on their skills. But there are a few things you can bring to the table to get the best from your graphic designer. Here are a few tips. Know the goals of the piece you want designed. Is this an informational […]

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What is Interactive Marketing?

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Agencies throw around terms like interactive marketing as part of their daily jargon. But what is interactive marketing? Interactive marketing is also known as event-driven marketing or trigger-based marketing. In this type of marketing strategy, an event or trigger (such as a post on a social media outlet) sets in motion a two-way interaction between […]

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What is SEO?

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As noted on our homepage, Asterisk Creative offers search engine optimization, or SEO. But what is SEO? When you do an internet search, you probably notice there are some results marked as ads and some aren’t. The ones that aren’t marked as ads are considered organic results, meaning the search engine determined the information on […]

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Let Us Be Your Storytellers

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At Asterisk Creative, we talk a lot about being storytellers. But what do we mean by that? Effective advertising and marketing campaigns don’t just market a product or a service. They convey your brand message to your target audience. They authentically communicate the values of your company. In short, they tell your story. As one […]

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What Does Engagement Mean?

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In the world of social media, there’s a lot of talk about engagement. But what does engagement mean? At its very root, engagement is the act of someone interacting with your content. In terms of the big three: If you’re familiar with Facebook, it would be a like, share or comment. On Twitter, it would […]

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Why You Need A Marketing Strategy

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As a business owner, you’re probably used to laying out most facets of your business. If you own a restaurant, you know to lay out your menu, when to order your ingredients, what the high times are for your establishment, etc. If you own a construction company, you know who your preferred vendors are, how […]

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How Do You Decide Your Brand Message?

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At Asterisk Creative, we talk a lot about brand messaging and sticking to a brand’s message. But how do you decide your brand message? First things first. Consider your target audience. Who are you trying to reach? What of their pain points that your product or service can solve? How can you strike a chord […]

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What Social Media Outlets Should Your Business Be On?

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As we all know, there are a ton of social media outlets on the internet now. But should you try to be on all of them? Absolutely not! Here’s a quick look at how to choose. A business owner should not spend time or money on any social media outlet that doesn’t benefit his or […]

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What Does Public Relations Entail?

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Public relations focuses on “earned media”, but exactly what does public relations entail? “Earned” media are items like stories appearing on websites and TV programs or in newspapers and magazines. It’s all about increasing a company’s visibility through as many respected editorial outlets as possible. Some public relations tactics include: Writing and distributing press releases […]

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