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What Does Engagement Mean?

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In the world of social media, there’s a lot of talk about engagement. But what does engagement mean? At its very root, engagement is the act of someone interacting with your content. In terms of the big three: If you’re familiar with Facebook, it would be a like, share or comment. On Twitter, it would […]

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Why You Need A Marketing Strategy

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As a business owner, you’re probably used to laying out most facets of your business. If you own a restaurant, you know to lay out your menu, when to order your ingredients, what the high times are for your establishment, etc. If you own a construction company, you know who your preferred vendors are, how […]

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How Do You Decide Your Brand Message?

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At Asterisk Creative, we talk a lot about brand messaging and sticking to a brand’s message. But how do you decide your brand message? First things first. Consider your target audience. Who are you trying to reach? What of their pain points that your product or service can solve? How can you strike a chord […]

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What Social Media Outlets Should Your Business Be On?

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As we all know, there are a ton of social media outlets on the internet now. But should you try to be on all of them? Absolutely not! Here’s a quick look at how to choose. A business owner should not spend time or money on any social media outlet that doesn’t benefit his or […]

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What Does Public Relations Entail?

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Public relations focuses on “earned media”, but exactly what does public relations entail? “Earned” media are items like stories appearing on websites and TV programs or in newspapers and magazines. It’s all about increasing a company’s visibility through as many respected editorial outlets as possible. Some public relations tactics include: Writing and distributing press releases […]

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What Do You Need for a Tradeshow?

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We’ve all been there. Standing at a tradeshow, staring at a sea of endless booths, one right after the other. So what do you do when you’re behind the booth to make sure you stand out? Branding is important. All of your booth collateral and decorations need to work together, all of them screaming your […]

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Graphic Design Best Practices

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Whether you’re talking about a website layout or printed marketing pieces, good design is essential. Knowing and following graphic design best practices is a great place to start. One of the most basic graphic design best practices, and one that’s stood the test of time, is KISS – Keep It Simple, Stupid. Simply stated: don’t overcrowd […]

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The Importance of Website Design

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These days, it seems like everyone has a website. And DIY web design sites are a dime a dozen. But if you don’t understand the importance of your website’s design and the effects it can have on other elements of your business, it could mean disaster. One of the first elements of website design to […]

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What is Branding?

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At Asterisk Creative, we offer branding as one of our services. But what is branding? Your brand is everything your business encompasses – the name, the image, the culture, the idea that comes to mind for clients and potential clients they think of your company. Basically, it’s everything that differentiates you from your competition and […]

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