There’s a special kind of karma for those that revel in the pain and suffering of others. But there’s nothing wrong with learning from others’ mistakes. Here are a few tips from the team at Asterisk Creative on how to find marketing opportunities in your competitors’ fails.
1. Check out your competitors’ online reviews like those on Yelp, Google, Trip Advisor, etc. Is there a common complaint you see? Can you fill the void(s) those customers are finding? If so, use that information as selling points in your own advertising!
2. Mine Twitter for intel. If you search in Twitter for your competitor’s name + :(, it will return tweets that contain the two. Since the frowny face typically connotes disapproval, you’ll get a list of tweets that express a less-than-stellar reaction to the brand. Just like with the online reviews, look for common complaints and areas you can tout yourself as offering a better experience.
3. Search Google (and the other search engines) for questions being asked about your competitors. When folks have questions, many search for answers before contacting the company directly. By gleaning what searchers are struggling with when it comes to your competitors, it can give you insight into where you may excel in comparison.
At Asterisk Creative, we offer an in-depth competitive analysis as part of our marketing strategy service. As a result, we can help you find all of the areas in which your competitors fall short in comparison, and we build our service for you, in part, around capitalizing on that information and building it into your messaging. Contact us today to get your marketing messaging headed in the right direction!