If you use email marketing for your business, you need to know the CAN-SPAM law inside and out. This is the federal law that breaks down what is allowed and what isn’t when it comes to email marketing.
Here are a few main components of the law, straight from the government’s website:
- Your header information must be accurate. Your “From,” “To,” and “Reply-To,” information must be correct and identify the person or business who sent the message. This includes the originating domain name and email address.
- You should not use deceptive subject lines. The subject line must accurately reflect the what the email is about. You should not put anything in a headline that’s sole purpose is to get someone to click the link, but then the email isn’t what the headline promised.
- Let your subscribers know the message is an ad. There’s nothing specific about HOW you should do this within the law. However, you must disclose in a clearly visible way that your message is an advertisement.
- Your physical address must be included in the email message. This can be your current street address, a P.O. Box you’ve registered with the USPS, or a private mailbox you’ve rented through a facility like the UPS Store or those types of locations. But it absolutely HAS to be an address currently associated with your business.
- You must tell recipients how to stop receiving emails from you. Your email must include an explanation of how the recipient can opt out of getting emails from you in the future. It must be easily understandable and easy for the recipient to execute. It can be an opt-out link within the email or instructions on whether to email a specific address and what to include in that message.
- Opt-outs must be removed quickly. Opt-out requests must be removed from your subscriber list within 10 business days. You cannot charge to remove people from your list, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on a website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
- If you have a company doing your email marketing for you, YOU are still responsible for the law being followed by your blasts. Both your company (the company being promoted in the message) and the company you hired that actually sends the message can be held legally responsible.
Breaking any part of this federal law opens your company to the risk of a fine of up to $40,654. That’s not a fee many of our clients could survive. So if you need help staying on top of email marketing laws and best practices, give Asterisk Creative a shout!
Based on the things we hear day in and day out, it would seem the biggest question in internet marketing is: How often should I post?
Sharing information that is relevant and interesting regarding you and your brand, whenever that comes up, is important. The caveat here is that some sort of consistency is important. Now that Facebook and Instagram in particular have algorithms dictating a lot of when and how your posts are shown to your audience – and potential followers – you really need to keep your message flowing.
As general guidelines, we typically suggest posting at least once per month on a blog, four to seven times per week on Facebook, at least once per week on LinkedIn, and at least once per day on Twitter and Instagram. Using this as a jumping off point, you can get a feel for whether your audience responds to this frequency or if they want more. You can also use the data provided by each of the outlets to determine what time of day is best for you, what days your audience is more engaged, and what topics your audience responds to more so you can make the most of all your posts, regardless of the outlet.
Need help with your internet marketing posting strategy? Contact Asterisk Creative today.
When hiring a graphic designer, a lot gets laid on their shoulders and depends on their skills. But there are a few things you can bring to the table to get the best from your graphic designer. Here are a few tips.
Know the goals of the piece you want designed.
Is this an informational piece? Is the purpose of this piece more to drive sales? The look and feel of the design will be completely different depending on what you want the piece to accomplish. Communicating your goals to your graphic designer is essential to get a proper design.
Communicate your expectations and deadlines.
One of the first pieces of information your graphic designer needs is your deadline. Everything hinges on that, and your designer will need to work backwards to factor in print time, proof time, revision time and design time. Your graphic designer also needs to know how involved you want or need to be, as well as any fonts and colors associated with your brand. This will allow them to work with you appropriately in terms of how strict a brand standard they need to stick to.
Be clear about your design ideas and inspirations.
If you have a concept in your head – or in your boardroom – of how you want your piece to look, let your graphic designer know now, not later. No one wants to let a client down, and no one wants to spend a ton of time on a design that doesn’t match what a client is looking for. If you’re drawn to a Bohemian look, and that’s what your brand is built upon, giving a designer free reign may end up with you getting a highly structural piece back…and you’re not going to like it.
Also be crystal clear about your audience.
While your wants and needs should come into play, a good graphic designer is going to chat with you about who you’re trying to reach, too. As we’ve discussed in a previous post, things that seem like simple choices, like fonts and colors, often communicate “messages” of their own. Having a graphic designer that knows those messages and uses them to your advantage in reaching YOUR audience is crucial.
Ready to get started with your graphic design project? Contact Asterisk Creative today.
Agencies throw around terms like interactive marketing as part of their daily jargon. But what is interactive marketing?
Interactive marketing is also known as event-driven marketing or trigger-based marketing. In this type of marketing strategy, an event or trigger (such as a post on a social media outlet) sets in motion a two-way interaction between a customer or potential customer and a company. This one-on-one communication usually happens in the form of comments on posts, and it is deeply dependent on a company’s content strategy and the content that is produced.
Interactive marketing tools such as Facebook, Twitter, Instagram, blogs, and other social media outlets allow these types of engagement and interactions with your audience. The challenges in interactive marketing come not just from creating content that will garner engagement from your audience, but also in the monitoring and maintenance needed to keep the conversation going as well as gathering and combining customer information that is typically siloed to get out the right message at the right time.
At Asterisk Creative, we use our knowledge and experience to help you pick the interactive marketing outlets that are ideal for your company and your audience, as well as to assist you with the content needed for these platforms. Contact Asterisk Creative to get your interactive marketing campaign started today.
At Asterisk Creative, we talk a lot about being storytellers. But what do we mean by that?
Effective advertising and marketing campaigns don’t just market a product or a service. They convey your brand message to your target audience. They authentically communicate the values of your company. In short, they tell your story.
As one of the southeast’s premier advertising, marketing and branding agencies, Asterisk Creative has made storytelling an award-winning business. We understand that in order to grow a brand you must find the genuine values that speak to your target audience, then leverage those in a way that creates new business. We focus on your marketing and branding goals and how they pertain to your overall business objectives. We take a big-picture look at what is meaningful branding-wise, and we set a clear definition of what success will look like. Our team then gets to work on creating a branding and marketing strategy that is the right mixture of design, advertising, & public relations. All to get your story told effectively.
We have a team of storytellers, creative minds with the capability to create content, design, and experiences that will speak to your audience in a way nothing else can. Contact Asterisk Creative and have your story told.
As a business owner, you’re probably used to laying out most facets of your business. If you own a restaurant, you know to lay out your menu, when to order your ingredients, what the high times are for your establishment, etc. If you own a construction company, you know who your preferred vendors are, how to plan a project calendar, which industry groups are important for you to be a part of and those types of things. So why would you leave your marketing to chance?
A marketing strategy takes all facets of your business and looks at where you are now and what your ultimate goals are then lays out a plan to get you there. Without a marketing plan, you could very well be wasting hundreds or thousands of dollars, if not more, getting your name in front of the wrong audience or hitting the right audience at the wrong time. On the other hand, strategic marketing involves intensive research to find the right audience for your business, competitive analysis to gain perspective on what works and what doesn’t, the optimal outlets for reaching your audience and the best times for reaching those folks. With that intel, you can then lay out how to budget for these items and a timeline for deadlines to make sure you don’t miss out on an important outlet.
When you own a business, this may seem like a lot to add to your plate, especially if you don’t know where to start finding some of the information about your audience or the outlets available to you. Asterisk Creative KNOWS marketing strategy, so let us help. Contact Asterisk Creative today.