There are many business owners that prefer advertising over public relations. Advertising provides a business ultimate control over the message put out to the public, the outlets where the message appears, and more. But there are reasons you also need public relations.
Most customers know that a company pays for advertising and controls most everything about it. However, they’re not always aware of how publications and news shows get their story ideas. They don’t know that a public relations professional may have presented the story to the outlet. Therefore, customers just see that the outlet saw the story as newsworthy or one that should be presented to the public, and there’s an element of trust that follows the subject of the story.
Additionally, public relations is built on relationships. A PR pro will leverage the network they’ve built, typically over years in the news or public relations industry, to make sure your story gets told in the best manner possible. They’ll know where your audience spends their time with different media – online, in front of the TV, while listening to the radio, and/ or when reading magazines or newspapers – so they’ll know where their pitches will stick. Your public relations company will also be able to pick up on elements of your business that you may not see as “newsworthy” and spin them in ways that create extra coverage for you, sometimes in outlets that might not otherwise be a good fit meaning you’ll be exposed to a whole other audience.
When you’re ready to get your PR game ramped up and taken to the next level, contact Asterisk Creative. Our public relations team is ready to help!
At Asterisk Creative, we talk a lot about being storytellers. But what do we mean by that?
Effective advertising and marketing campaigns don’t just market a product or a service. They convey your brand message to your target audience. They authentically communicate the values of your company. In short, they tell your story.
As one of the southeast’s premier advertising, marketing and branding agencies, Asterisk Creative has made storytelling an award-winning business. We understand that in order to grow a brand you must find the genuine values that speak to your target audience, then leverage those in a way that creates new business. We focus on your marketing and branding goals and how they pertain to your overall business objectives. We take a big-picture look at what is meaningful branding-wise, and we set a clear definition of what success will look like. Our team then gets to work on creating a branding and marketing strategy that is the right mixture of design, advertising, & public relations. All to get your story told effectively.
We have a team of storytellers, creative minds with the capability to create content, design, and experiences that will speak to your audience in a way nothing else can. Contact Asterisk Creative and have your story told.
Public relations focuses on “earned media”, but exactly what does public relations entail? “Earned” media are items like stories appearing on websites and TV programs or in newspapers and magazines. It’s all about increasing a company’s visibility through as many respected editorial outlets as possible.
Some public relations tactics include:
- Writing and distributing press releases
- Writing pitches about a company and sending them to journalists, bloggers, or influencers
- Creating and executing special events
- Conducting market research on the client’s messaging and/or competitors, then composing and implementing strategies accordingly
- Copy writing for websites and/or traditional media
- Employing social media promotions
- Responding to negative opinions of the company online
We say these are some of the public relations tactics available because there are a ton of methods out there. No one public relations plan or strategy will work for everyone. And a good public relations practitioner will get to know your company, your branding and your messaging to craft the perfect custom public relations strategy for you.
Good public relations involves good storytelling, and we love a good story, especially from our clients. The PR arm of Asterisk Creative is agile enough to handle when a client’s strategy needs a change but large enough to have the connections and insight to get the job done correctly. When it comes to public relations, Asterisk Creative has you covered. Get your message out the right way. Contact Asterisk Creative today.