As much as business owners want their website designs to be one and done (meaning you get your site designed once, then you’re good to go forever), that’s really not the case. The way folks consume data online changes almost daily. An older website design will look stale and will not convert visitors into leads or, better yet, customers.
How do you combat that? Stay on top of web design trends and make sure your website’s look and feel match what experts say converts visitors into clients. For 2018, here are a few of the trends we have our eyes on:
- Vibrant colors.
Muted colors that were popular in the past are just that – popular in the past. Bright, engaging colors are the new way to go.
- Bespoke visuals.
Stock photography is also on its way out for 2018. Images created specifically for your brand – whether through photography or through design software – are in.
- Responsive design.
This one isn’t just a trend to keep site visitors engaged. This one can have a huge effect on your SEO and whether or not the search engines show your site in the search results! Having a website that renders well on a variety of devices (like phones, tablets, laptops and desktop computers) is essential now, particularly since mobile searches have overtaken desktop searches in nearly every industry
- Innovative Typography.
The use of different fonts to create an eye-catching site is catching on! Custom fonts are being designed every day, and when paired with the vibrant color trend, your copy can draw visitors in like no other.
Don’t let your website’s visitors walk away from you because your website doesn’t speak to them. Get ready to get your website redesign underway. Contact Asterisk Creative today.
Whether you’re talking about a website layout or printed marketing pieces, good design is essential. Knowing and following graphic design best practices is a great place to start.
One of the most basic graphic design best practices, and one that’s stood the test of time, is KISS – Keep It Simple, Stupid. Simply stated: don’t overcrowd your piece, don’t use a convoluted collection of colors and fonts, and don’t forget that white space is your friend. A simple design communicates your message much more effectively.
Another basic best practice in graphic design is understanding the messages your color choices send. Warm colors bring feelings of passion; cool colors have a calming effect. If you reference a color wheel, colors side-by-side are analogous and communicate unity and balance. Colors across from each other are complementary; using complementary colors brings a bit more higher emotion to your design.
Lastly, humans tend to read designs (both web and print) from top left to bottom right, generally speaking. A good design will make this flow easy for the viewer and not block that flow at any point.
Let your marketing pieces speak volumes for you. Contact Asterisk Creative for amazing design work today.
These days, it seems like everyone has a website. And DIY web design sites are a dime a dozen. But if you don’t understand the importance of your website’s design and the effects it can have on other elements of your business, it could mean disaster.
One of the first elements of website design to consider is its user experience/user interface. This encompasses how a visitor interacts with your site. Did you know that certain colors elicit certain responses from people? Did you know that the more clicks it takes a visitor to find their desired information, the more likely they are to abandon a site…and buy from a competitor?
Secondly, web design plays an important role in SEO (search engine optimization). Single-page layouts are a current hot trend in web design. DIY sites are filled with one-page templates for those that want to go that route. But the search engines aren’t fans. With all the information about a company on one page, the algorithms don’t know what queries for which to index and show the page. So those sites end up not showing in the search results for anything.
Another issue with DIY web design options is its integration with your company’s branding. If your branding is done properly, you have a certain specific color pallette – down to Pantone shades and/or HTML and HEX codes – and specific fonts associated with all of your marketing elements. If you try to go with a template, it can be really hard to get your website to match the rest of your branding unless you’re a coding pro in your own right.
For all of these reasons and more, it’s important to have a web design pro like Asterisk Creative on your side. We know how to make all of these elements play well together and in your favor. Our team doesn’t focus solely on websites – we offer branding services, graphic design and marketing materials, photography and videography, public relations and more to make sure your web design is just one card in your deck of business-owning goodness and that your website showcases your awesomeness along with all other public-facing elements of your business.
Get your website launched on the right foot. Contact Asterisk Creative today.