On the Google blog, they recently released a post called “Find a better balance with our tips for Digital Wellbeing”. The premise of the article is that, even as technology is making things easier for people, it’s also adding stuff to their plates; Google has put together a course on how to handle the extra stress and take care of ourselves in the midst of all this.
Day after day, we hear these same things from our clients and potential clients. Technology is making the life of a business owner easier in many respects. Social media and company websites allow affordable solutions to getting a business’ message out there. But by the same token, they’re adding items to the to do lists. Remembering to post on each outlet. Keeping up with algorithm changes to keep the website ranked. The new to dos go on and on. So here are a few of our tips for digital wellbeing for business owners.
- Hire help.
Yes, this seems like the natural one for us to suggest first. But it’s also the easiest for you. No one person can keep up with SEO algorithms and best practices for the three major search engines, the algorithms and best practices for the ever-growing number of social media outlets, best practices in website design, maintaining relationships with the proper media folks to implement great public relations strategies, etc. That’s why at Asterisk Creative, we’ve built teams of experienced practitioners to tackle all of these items. One person isn’t in charge of all of them. But we work together to put all of our skills to use for you in the best way possible while staying within your budget.
- Focus, Focus, Focus.
Whether you’re hiring help or taking on your company’s digital life on your own, our advice is the same: narrow your focus to just the items you NEED. No company needs to be on every social media outlet that exists. They’re all just not a good fit. Not every company needs an 800-page website. Focus your site’s pages to just the information you need the search engines to find (while working with what their algorithms are looking for, naturally).
- Take a break.
Put the smartphone down. Walk away from the computer. Even if it’s just for a 10-minute walk at a time, a few times a day, get away. Your brain will thank you. Your eyes will thank you. And your wellbeing will thank you.
When you’re ready for Asterisk Creative to help with your digital wellbeing, give us a shout! We’re here and ready to give you a hand.