Social media outlets have changed the way people interact with each other and with businesses. In addition, they’ve also changed the way search engine optimization works, to an extent. Here’s how the search engines use social media for SEO.
For starters, it’s worth noting that all of the search engines do not treat social media outlets the same when it comes to SEO and organic rankings. Bing, for example, takes a company’s presence on each social media outlet directly into account when figuring organic rankings. The larger the presence, the more likely a company’s page is to receive a high organic ranking for that outlet.
On the other hand, Google has stated outright that social media doesn’t directly play into ranking considerations. However, studies of Google searches have shown a seeming correlation between larger presences on social media and higher organic rankings in search results.
In the end, it all comes down to links. While Google doesn’t count followers, its algorithm does take into account the links leading to a business’ website. Additionally, Google takes into account how often those links are clicked. For Google, this includes links posted on social media sites.
Basically, as more folks share your links, it positively affects your organic rankings, no matter the search engine. So build your social media strategy around writing website content that people find interesting and useful and, as a result, want to share. When people consider your link relevant and share it, the search engine algorithms take notice. In turn, they bump your website up the organic rankings.
If you need assistance with building your social media strategy, SEO strategy, content marketing, or in making them all work together, give Asterisk Creative a call! Our team is well-versed in results-driven strategies to help your business grow!