Lead Generation in the Face of the Death of Sales Calls

Lead Generation in the Face of the Death of Sales Calls | Asterisk Creative | Southeast Branding and Marketing AgencyA recent study showed that nearly 90% of consumers no longer answer their phones. This is particularly true if they don’t recognize the number calling. Arguably, the increase in telemarketing and spam robocalls led us here. So if the unsolicited sales call is dead, how is lead generation supposed to happen for a business?

Many attribute success to inbound marketing. This is generating leads by marketing in a way that leads consumers to reach out to you. In order to be successful, businesses need to expand their prospecting, marketing, and communications strategies to reach their audiences through the channels the audiences prefer. More and more, this is moving toward digital marketing, especially through various social media outlets. Businesses lead potential customers to contact them through Facebook ads, boosted posts, and sponsored Instagram posts, for example. By leading clients to reach out – whether through phone call, direct message, or email – the sales close rate dramatically improves.

Let the team at Asterisk Creative help. We’re skilled in merging the many aspects of social media, email marketing, website design, branding, and public relations to reach our clients’ lead generation goals. Contact us today!

Facebook Announces Ranking Factors for Post Comments

Facebook Announces Ranking Factors for Post Comments | Asterisk Creative | Social Media AgencyJust when you think you’re getting the hang of Facebook and its algorithm, things change. This time, the update comes in the form of ranking factors for post comments.

Facebook will no longer show all comments on a post, nor will comments shown be in chronological order. Instead, the algorithm will work to show you comments that are relevant to you. In a statement from Facebook, they said: “In addition to ranking posts in people’s News Feed, we rank comments on public posts from Pages and people with a lot of followers, since these posts tend to have many comments. In order to show people relevant and quality comments, we incorporate a number of signals…”

These signals include:

  • The integrity of the comment.
  • How others interact with the comment.
  • How the entity that put up the original post interacts with the comment.

In other words, Facebook is looking at who is commenting, if others are liking/reacting/replying to the comments, and if the poster is reacting/replying/hiding/deleting the comments on posts. All of these factors, plus others (like whether the commenter is amongst your friends), determines whether a comment will show to you or not.

At Asterisk Creative, we know that all of the algorithm changes can be confusing and overwhelming for business owners. It can seem like a full-time job keeping up with it all! That’s why we have a social media team whose job it is to stay on top of these changes and to take this off your plate. Ready for help? Give us a shout today!

Info Released on How Facebook Search Works

FacebookIn a recent video, information on how exactly Facebook search works was released.

Facebook issued a statement with the roughly two-minute video. It said, in part: “When you search for content on Facebook, the results you see are ranked based on your activity and the activity of the Facebook community. How much each affects the search results you see changes depending on what you search for, which helps make sure the content you see is relevant and useful.”

The Facebook activities that may influence your search results include:

  • items your friends share with you.
  • the Facebook pages you follow, the Facebook groups you have joined.
  • Facebook events you’ve liked or followed, things you’ve interacted with in your news feed through reactions and comments.
  • information you’ve included on your profile.
  • places where you’ve been tagged.
  • previous searches you’ve completed.

Also influencing Facebook search results are general Facebook community activity. Part of this includes how popular whatever you’re searching for is and how recently the items were posted. One thing that will not influence what you see in Facebook search results is what you search for elsewhere on the internet.

This new information gives us a lot of insight into what steps to take to help our clients show in Facebook search results, too. If you need help on that end, give us a shout today!