Lead Generation in the Face of the Death of Sales Calls

Lead Generation in the Face of the Death of Sales Calls | Asterisk Creative | Southeast Branding and Marketing AgencyA recent study showed that nearly 90% of consumers no longer answer their phones. This is particularly true if they don’t recognize the number calling. Arguably, the increase in telemarketing and spam robocalls led us here. So if the unsolicited sales call is dead, how is lead generation supposed to happen for a business?

Many attribute success to inbound marketing. This is generating leads by marketing in a way that leads consumers to reach out to you. In order to be successful, businesses need to expand their prospecting, marketing, and communications strategies to reach their audiences through the channels the audiences prefer. More and more, this is moving toward digital marketing, especially through various social media outlets. Businesses lead potential customers to contact them through Facebook ads, boosted posts, and sponsored Instagram posts, for example. By leading clients to reach out – whether through phone call, direct message, or email – the sales close rate dramatically improves.

Let the team at Asterisk Creative help. We’re skilled in merging the many aspects of social media, email marketing, website design, branding, and public relations to reach our clients’ lead generation goals. Contact us today!

What is Interactive Marketing?

What is Interactive Marketing? | Asterisk Creative | Southeast Advertising AgencyAgencies throw around terms like interactive marketing as part of their daily jargon. But what is interactive marketing?

Interactive marketing is also known as event-driven marketing or trigger-based marketing. In this type of marketing, an event/trigger starts a two-way interaction between a potential customer and a company. (One example of such a trigger is a post on a social media outlet.) This one-on-one communication usually happens in the form of comments on posts. It is deeply dependent on a company’s content strategy and the content that is produced.

Interactive marketing tools such as Facebook, Twitter, Instagram, blogs, and other social media outlets allow these types of engagement and interactions with your audience. The challenges in interactive marketing come not just from creating content that will garner engagement from your audience. They also come in the monitoring and maintenance needed to keep the conversation going. In addition, gathering and combining customer information that is typically siloed to get out the right message at the right time presents a challenge.

At Asterisk Creative, we use our knowledge and experience to help you pick the interactive marketing outlets that are ideal for your company and your audience, as well as to assist you with the content needed for these platforms. Contact Asterisk Creative to get your interactive marketing campaign started today.