An SEO Primer for Business Owners

An SEO Primer for Business Owners | Asterisk CreativeSEO, or search engine optimization, helps your website get found by the search engines for appropriate search queries. And it’s not just for the overall site – it’s for each page of the site, too! Here’s a bit of an SEO primer on the elements you’ll need to focus on to get your optimization efforts started:

  • Keyword Research
    Start with the Google Analytics and Google Search Console available for your site. Look at what pages are visited most often and what searchers are typing in to get there. If the queries are good matches, you’re off to a good start. If not, you have a bit more work to do, but it’s not impossible to fix. After that, use the Google Keyword Tool to take a peek at what other queries people are using to find your goods or services. Edit this list to fit your business, and you’ve got a great start on your SEO.
  • Title Tags
    This is the first place the search engines look to determine what the page is about. Your title tags should be keyword-rich and descriptive without going overboard into keyword stuffing.
  • Meta Descriptions
    Each page should have a unique meta description. This is the information about the page that shows in the search engine results pages (SERPs), so in addition to using your keywords for the search engines’ benefit, you’ll also need to make sure they read well to the human eye to make searchers want to click through to your site.
  • On-Page Content
    There is a specific percentage of times the search engines look for your keywords within your overall copy on each page. Though the search engines won’t release what exactly that percentage is, most SEO practitioners and SEO plugins have an educated guess. This is called your keyword concentration. If your keyword concentration falls below this percentage, you’re risking not being indexed for terms you want to be found for. If you go above this percentage, you risk being “punished” for keyword stuffing.
  • Image Alt Data
    This piece is often overlooked. While it’s not necessarily the most important piece of the SEO puzzle, it tells the search engines what they’re “seeing” in your images. When your image is indexed for a particular keyword, the page it’s associated with on your site is also indexed, which helps pages within your site be found for even more terms.

At Asterisk Creative, our SEO team stays on top of SEO best practices and changes to the search engines’ algorithms, so we know how to implement these items in the manner that will best help your business. Seem like too much to take on for yourself? We get it! Contact us for SEO help today!

Take Advantage of Local SEO

Local SEO Tips | Asterisk Creative | Southeast's premier digital marketing agencyFor medium and small businesses, it may seem a daunting task to take on large corporations when it comes to SEO. But with the increase in local-based searches, the search engines’ algorithms have adjusted to provide the best results. Here’s how to take advantage of local SEO.

  • Verify your Google My Business page.
    The verification process is pretty painless, and it gives you ultimate control of information being fed directly to Google. Anyone can submit edits to Google on business pages – including your competitors. When you verify your pages, the edits have to be approved by YOU before they publish to the internet. Edits to unverified pages just need to be approved by Google. If your page is unverified and someone marks your business as closed, if Google decides to publish that, your business will show as closed to anyone who searches for your business or your services. Is not verifying you page really worth that risk?
  • Make sure your physical address is on your website, preferably in the header and/or footer.
    When searches include a neighborhood name, a zip code, or the phrase “near me”, the search engines do their best to find results that actually fit that parameter. Having your physical address on your site provides indexable data to make your site match appropriately. Without that information on your site, you are probably missing out on showing to potential customers.
  •  Include your neighborhood name or locale in your title tags, meta descriptions, image alt data, and on-page copy.
    The principle behind this is the same as including your physical address on your site. Having this data included in indexable areas that show to searchers and site visitors increases the likelihood that your site will show in the search results, will garner a click-through, and convert into a lead and/or customer.

Does this sound like too much to take on all on your own? We get it. Trust your SEO to Asterisk Creative today.

What Does Mobile Search Mean for Website Design?

Website Design for Mobile Searches | Asterisk Creative | Southeast's Premier Website Design AgencyBack in the day (like, 7 years ago or so), websites showed on computers and phones were just…phones. With the advent of internet-enabled phones and then smartphones, all of that started to change. Websites didn’t render properly on these smaller devices, so changes had to be made. So what does the rise in mobile searches mean for website design?

The initial reaction by website designers was to create, in essence, two sites – one that would load when a search came from a laptop or desktop computer, one that would load when the search came from a mobile device. This is still a recognized practice, though it’s fallen a bit out of favor. The search engines tend to see the sites as two separate sites, one with duplicate content of the other, and this tends to hurt your organic rankings.

With mobiles searches increasingly on the rise, the search engines – and Google, in particular – are moving toward mobile-first indexing. This means they’re focusing more on how sites load on mobile devices than on computers. To keep up and maintain organic rankings, website designers and webmasters need to shift their focus as well. Moving to responsive web designs is a great place to start. Responsive website designs adjust automatically to fit the screen on which the searcher/visitor is viewing the site. This eliminates the problem of separate sites/duplicate content while creating a better user experience across the board.

Mobile searches are also more likely to include the phrase “near me” in the queries. Website designers and SEO practitioners alike need to make sure elements like a business’ address and/or neighborhood are clearly listed in multiple places on a website to match these queries appropriately.

Website design for mobile searches is important. Make sure your website is mobile-friendly. Contact Asterisk Creative for website design help today.

Putting Machine Learning to Use for You

Putting Machine Learning to Use for You | Asterisk Creative | Southeast's Premier Marketing AgencyMachine learning is defined on Wikipedia as “a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to “learn” (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed.” Simply put, it’s the technology that allows tasks like Google’s auto-complete function and “near me” searches to work.

At Asterisk Creative, we work behind the scenes to make machine learning work for you. Our SEO team works to optimize websites in a manner that allows our client’s sites to show in the results for appropriate popular search terms Google uses in its auto-complete function. Our SEO and social media teams work together to optimize outlets like Google My Business pages, Facebook about pages, Twitter and Instagram bios, and more to ensure our clients show in the results for appropriate “near me” searches. (As a side note: Google says that mobile searches for “near me” terms have increased more than three times in the past two years, so showing in these results is getting more and more important, particularly for brick and mortar businesses.)

As machine learning grows, not optimizing around this technology stands to leave you and your business in the dust. Let us make machine learning work for you, too. Contact Asterisk Creative today to get started!


Is Your Site Secure? Google to Require SSL Certificates

Is You Site Secure? Google to Require SSL Certificates | Asterisk CreativeWith all of the security breaches and data breaches in the news lately, it should come as no surprise that Google is making moves to make the internet a safer place. In one such move, Google is going to require SSL certificates for all sites soon.

First things first. What is an SSL certificate? SSL stands for secure sockets layer. The certificate being on the site creates an encrypted link between the server and the browser so that all data remains private. In effect, this technology protects site visitors from cybercriminals.

After Google implements this SSL requirement, sites without an SSL certificate will be flagged as “not secure”, alerting searchers that visiting that site may put their data at risk. Obviously, this will be a deterrent for potential site visitors, and your website’s traffic will invariably suffer. In addition, sites without SSL certificates will be “dinged” in the organic search results, no matter what other SEO (search engine optimization) work has been done on the site.

This move had been slated to take effect in July, but Google has pushed the deadline back to September for now. This may change again – to be pushed back to later than September or moved up to sooner. Get your site set now. Contact Asterisk Creative for your next steps today!

What is SEO?

What is SEO? | Marketing and Advertising Agency in the Southeast | Asterisk CreativeAs noted on our homepage, Asterisk Creative offers search engine optimization, or SEO. But what is SEO?

When you do an internet search, you probably notice there are some results marked as ads and some aren’t. The ones that aren’t marked as ads are considered organic results, meaning the search engine determined the information on that page as a good match for your search term. It’s important to note here that there are multiple search engines. Google, Yahoo and Bing are the big three, but there are other, smaller engines like DuckDuckGo, Yandex, and Boardreader that still exist.

SEO is the work done in the backend of your website and social profiles that tells the search engines to “see” that page for terms for which you want it to be found. On your website, this involves editing multiple elements of your site based on the criteria the search engines look for when “choosing” websites for their organic results. These elements include each page’s title tags, your on-page content, the alt data for images, and the meta description for each page, among other things.

I’s not enough just to throw your keywords in these areas willy nilly. In fact, depending on your technique for putting you put your keywords in these areas, the search engines could potentially see your efforts as keyword stuffing. Per Google, the definition of keyword stuffing is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” The search engines don’t like keyword stuffing and could potentially not show your site at all if that’s what they determine that you’re doing. There are best practices around how your title tags should be laid out, how often your keywords/search terms should appear in your content, how many characters your title tags and meta descriptions should have, etc. Each search engine has different rules for these elements. A good SEO practitioner will know how to choose which search engine is your priority based on the audience you’re trying to reach, as well as understand how to work with those rules to get you ranked on more than one search engine.

The search engines also consider your linking strategy when they’re deciding whether or not to show your site in their organic results. They look for internal links (links that go to another page within your site) and external links (links that go to another site). They also place a value on your link’s anchor text (words within your copy vs “click here”).

In addition to SEO work needed on the pages of your website, there is off-page work needed. A full-scale SEO strategy involves work such as guest posting on other websites or blogs, a plan for producing inbound links, disavowing poor quality inbound links, online directory listings with keyword-rich descriptions, and more. Adding this layer to your SEO strategy expands your potential for being included in the organic results.

Ready to take your website to the next level? Contact Asterisk Creative for SEO help today.