Back in the day (like, 7 years ago or so), websites showed on computers and phones were just…phones. With the advent of internet-enabled phones and then smartphones, all of that started to change. Websites didn’t render properly on these smaller devices, so changes had to be made. So what does the rise in mobile searches mean for website design?
The initial reaction by website designers was to create, in essence, two sites – one that would load when a search came from a laptop or desktop computer, one that would load when the search came from a mobile device. This is still a recognized practice, though it’s fallen a bit out of favor. The search engines tend to see the sites as two separate sites, one with duplicate content of the other, and this tends to hurt your organic rankings.
With mobiles searches increasingly on the rise, the search engines – and Google, in particular – are moving toward mobile-first indexing. This means they’re focusing more on how sites load on mobile devices than on computers. To keep up and maintain organic rankings, website designers and webmasters need to shift their focus as well. Moving to responsive web designs is a great place to start. Responsive website designs adjust automatically to fit the screen on which the searcher/visitor is viewing the site. This eliminates the problem of separate sites/duplicate content while creating a better user experience across the board.
Mobile searches are also more likely to include the phrase “near me” in the queries. Website designers and SEO practitioners alike should ensure elements like a business’ address and/or neighborhood are clearly listed in multiple places on a website to match these queries appropriately.
Website design for mobile searches is important. Make sure your website is mobile-friendly. Contact Asterisk Creative for website design help today.