Many business owners understand that social media marketing is a necessity in today’s landscape. However, they don’t necessarily understand what all it can bring them when done right. Here are the top benefits of social media marketing from Asterisk Creative.
- Expanded brand recognition.
Having a presence on multiple social media outlets increases the chances for potential customers to encounter your business. When your branding and your message is consistent, it makes your business recognizable across these outlets as well. There’s an old marketing adage that says a consumer needs to interact with your message three to seven times before they take action. The more recognizable your brand is across social media outlets, in addition to traditional marketing outlets, the faster they reach that threshold. This, in turn, cuts down on the lead time to a sale.
- Growth in brand loyalty.
As we’ve mentioned in previous posts, social media has become a customer service outlet, just like phone calls and emails. The more you engage with your audience on social media, the more likely they are to be loyal to your business and your products.
- Insights into Your Audience.
Every social media outlet has its own version of analytics. This information tells you not only how your posts are performing, but gives you data on your audience that you won’t find anywhere else! You can use this to know not only what to post and when to post on social media but also match it to the demographics and psychographics of other outlets to target your advertising, public relations, and more.
- Increased website traffic.
It should come as no surprise that using your social media outlets to publish links to your website drives more traffic to your site. But there should be a method to the madness. When you publish a new blog post, that can be fodder for social media posts. When you launch a new product, a link to that product on your website can easily drive sales. A targeted social media marketing strategy in this respect can help your bottom line, as well as your search engine optimization efforts.
When done right, social media marketing can bring you more customers, more traffic, and more conversions. If you’re interested in reaping the benefits of social media marketing but feel a bit lost, contact Asterisk Creative today!