Whether you’re talking about a website layout or printed marketing pieces, good design is essential. Knowing and following graphic design best practices is a great place to start.
One of the most basic graphic design best practices, and one that’s stood the test of time, is KISS – Keep It Simple, Stupid. Simply stated: don’t overcrowd your piece, don’t use a convoluted collection of colors and fonts, and don’t forget that white space is your friend. A simple design communicates your message much more effectively.
Another basic best practice in graphic design is understanding the messages your color choices send. Warm colors bring feelings of passion; cool colors have a calming effect. If you reference a color wheel, colors side-by-side are analogous and communicate unity and balance. Colors across from each other are complementary; using complementary colors brings a bit more higher emotion to your design.
Lastly, humans tend to read designs (both web and print) from top left to bottom right, generally speaking. A good design will make this flow easy for the viewer and not block that flow at any point.
Let your marketing pieces speak volumes for you. Contact Asterisk Creative for amazing design work today.