When hiring a graphic designer, a lot gets laid on their shoulders and depends on their skills. But there are a few things you can bring to the table to get the best from your graphic designer. Here are a few tips.
Know the goals of the piece you want designed.
Is this an informational piece? Is the purpose of this piece more to drive sales? The look and feel of the design will be completely different depending on what you want the piece to accomplish. Communicating your goals to your graphic designer is essential to get a proper design.
Communicate your expectations and deadlines.
One of the first pieces of information your graphic designer needs is your deadline. Everything hinges on that, and your designer will need to work backwards to factor in print time, proof time, revision time and design time. Your graphic designer also needs to know how involved you want or need to be, as well as any fonts and colors associated with your brand. This will allow them to work with you appropriately in terms of how strict a brand standard they need to stick to.
Be clear about your design ideas and inspirations.
If you have a concept in your head – or in your boardroom – of how you want your piece to look, let your graphic designer know now, not later. No one wants to let a client down, and no one wants to spend a ton of time on a design that doesn’t match what a client is looking for. If you’re drawn to a Bohemian look, and that’s what your brand is built upon, giving a designer free reign may end up with you getting a highly structural piece back…and you’re not going to like it.
Also be crystal clear about your audience.
While your wants and needs should come into play, a good graphic designer is going to chat with you about who you’re trying to reach, too. As we’ve discussed in a previous post, things that seem like simple choices, like fonts and colors, often communicate “messages” of their own. Having a graphic designer that knows those messages and uses them to your advantage in reaching YOUR audience is crucial.
Ready to get started with your graphic design project? Contact Asterisk Creative today.
At Asterisk Creative, we talk a lot about being storytellers. But what do we mean by that?
Effective advertising and marketing campaigns don’t just market a product or a service. They convey your brand message to your target audience. They authentically communicate the values of your company. In short, they tell your story.
As one of the southeast’s premier advertising, marketing and branding agencies, Asterisk Creative has made storytelling an award-winning business. We understand that in order to grow a brand you must find the genuine values that speak to your target audience, then leverage those in a way that creates new business. We focus on your marketing and branding goals and how they pertain to your overall business objectives. We take a big-picture look at what is meaningful branding-wise, and we set a clear definition of what success will look like. Our team then gets to work on creating a branding and marketing strategy that is the right mixture of design, advertising, & public relations. All to get your story told effectively.
We have a team of storytellers, creative minds with the capability to create content, design, and experiences that will speak to your audience in a way nothing else can. Contact Asterisk Creative and have your story told.
At Asterisk Creative, we talk a lot about brand messaging and sticking to a brand’s message. But how do you decide your brand message?
First things first. Consider your target audience. Who are you trying to reach? What of their pain points that your product or service can solve? How can you strike a chord emotionally to make your product or service their preferred solution?
Next, talk to your target audience. What do they know about your company? How does your company rank in their minds when compared to your competitors? You can get this intel through focus groups or surveys.
Now you look at where these two sources of information align. Play up what your target audience knows about you and what they see as the things that give you an upper-hand. You don’t need to mention a specific competitor to highlight your high points. Speak to what your audience WANTS to hear, and differentiate yourself within that space.
Most importantly, be true to yourself or your company’s core values. Potential clients can smell authenticity a mile away…and that’s what they want. If they get the sense that a company solely wants their money and doesn’t care if they’re putting out a good product or trying to help solve a problem they have, they’ll find another solution.
There’s a lot to consider when figuring out your brand and its messaging. When added to the plate of an entrepreneur that’s also trying to run a business, it can become overwhelming and get pushed aside. But branding is ultimately needed. Don’t push it aside. Contact Asterisk Creative today for the branding help you deserve.
At Asterisk Creative, we offer branding as one of our services. But what is branding?
Your brand is everything your business encompasses – the name, the image, the culture, the idea that comes to mind for clients and potential clients they think of your company. Basically, it’s everything that differentiates you from your competition and helps you retain your clients.
When we bring on a branding client, we’re used to starting from the ground up. As we say on our website, “we start every project by bringing together people from strategy, media, creative, technology, and public relations.” In order for your branding to work, all of these elements need to gel, to tell the same story or message.
How do you want your company to be known? Everything from your color scheme, your website design, and social media graphics to your print ads and business cards should speak to that tone. Taking phone calls? How you and your employees answer the phone is part of your brand. Sending emails? Your email signature speaks about your brand to recipients. Consistency is key, and using the same “voice” across all marketing and advertising tells your clients and potential clients how you’re going to help solve their problems. And that’s the element that persuades them to buy from you.
The Asterisk Creative team is here to help, not just in creating your brand but in producing the elements that will build it publicly. We offer website design, graphic design for marketing materials and advertising campaigns, public relations, and more! Ready to be on board? Give us a shout and let’s get started!