Using Search to Build Your Brand
In these days of tweets, posts, and online reviews, a brand can be made or broken in 280 characters or less. Taking real-life customer service to the digital world is now a necessity. Here are a few tips from Asterisk Creative on using search to build your brand.
Use Google’s questions and answers as a cue for your site’s content.
Ever notice when you’re typing in a search, Google gives you potential ways to auto-finish your query? You can start to perform queries about your own business and products/services to see what others are asking. Then you can build blog posts and on-page copy to answer the questions you find.
Proofread your work. Have others proofread your work.
User experience plays a large role in organic rankings in the form of website bounce rates. If your website is filled with typos and grammar errors, folks aren’t going to stick around. In turn, your organic rankings are going to suffer. Similarly, if your social media posts are misspelled, noticeably grammatically incorrect, or written in “text speak,” you’re not representing your brand well there, either. And as a result, you’re likely driving those seeing your posts to your competitors.
Prompt responses are necessary.
It’s widely known that on many social media outlets, particularly Facebook and Instagram, if you do not respond to direct messages and/or comments promptly, the outlet will label your account as unresponsive. This signals the algorithms to lessen your organic reach. It will be even harder than it already is to get your posts seen. (Some rumors have “promptly” defined as an hour or less, FYI.) Pay attention to your engagements and react appropriately.
Keep your NAP consistent.
When you’re filling out online profiles like Google My Business, Yelp, etc, make sure your NAP (name, address, and phone number) are EXACTLY the same across the board. While this seems minor, when it comes to your brand online, and how the search engines show your company in search results, it makes a world of difference.
As Warren Buffet’s famous quote goes, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Now take into consideration that he said this in 2005, long before social media, and all of its “instant gratification” – for better or for worse – became widespread foundations in our daily lives. You can no longer afford to leave your digital marketing or branding efforts to chance. Contact Asterisk Creative, and let us help.