The Basics of Influencer Marketing
There’s a lot of talk these days about influencer marketing and how to work with influencers to promote your brand, products, and services. But what is influencer marketing?
In every industry, there are those that others look to for best practices, up-to-date-information, etc. These are your influencers. With the growth of blogging and social media, influencers can dive deeper into niches, specializing in very specific products, locales/neighborhoods, or both.
Many influencers – and those that fancy themselves as such – reach out to companies they’d like to partner with and offer blog posts and/or social media posts in exchange for goods and services. Some business owners fall prey to these folks throwing big numbers at them, but without asking the right questions, they may as well be handing their wares to Joe Blow on the street.
Instead, business owners need to be checking out the influencer’s blog/social media to see if they’re even a good fit for the brand. If that seems to be a match, business owners dig deeper. What’s the influencer’s average reach per post? How have similar posts done, engagement-wise? How many posts will the business get in exchange for the goods/services they’re providing? What type of editorial approval process is included? Business owners need to stay on top of whether the influencer is honoring the brand and reputation they’ve worked to build…or are they tearing it all down in one big swoop.
Does all of this sound overwhelming to you? Don’t let influencer marketing fall on your shoulders, on top of everything else. Let us put our knowledge and contacts to use for you. Contact Asterisk Creative today.