DotDotDot
Challenge:
For Asterisk Creative to create a brand and brand strategy for the new Charlotte speakeasy that would be a visual representation of their idea of their core idea of using a symbol that would intentionally be an omission of a word.
Scope of Work:
Branding
“In ancient Greece, the symbol for ellipsis (a series of three dots) was used to indicate an intentional omission of a word, sentence or paragraph without changing its meaning. Depending on the context of its placement the symbol can indicate a leading statement, a slight or nervous pause or awkward silence…”
