As we all know, there are a ton of social media outlets on the internet now. But should you try to be on all of them? Absolutely not! Here’s a quick look at how to choose.

A business owner should not spend time or money on any social media outlet that doesn’t benefit his or her business. Just like with any other marketing or advertising avenue that exists, if your audience isn’t there, it’s a waste of time and money for you to promote your business there.

Speaking specifically of social media outlets, though, there’s Facebook, Pinterest, Twitter, Instagram, Snapchat, LinkedIn and YouTube…and that’s just naming the most popular and well-known sites. Take the time to look at each of them individually. The intent, demographics and user generalities are very different from one to another. You may find that your audience is on two or three, but if you take the time to research who is using each outlet, you’ll quickly be able to single out which sites are the best fit for your business and which sites would be a total waste of your time and money.

At Asterisk Creative, we pride ourselves on effectively culling out the riff raff of the social media world for our clients. We work to make your social media presence fit seamlessly into the other branding and marketing working for your business – from going where your audience is to to the look, design and wording of your social media posts. If you need social media help, contact Asterisk Creative today.