We’re asked day in and day out: “What kind of content does my audience respond to?”
The short answer is:
It depends on which outlet we’re talking about.
The longer answer is:
Each outlet is different, and they’re meant to be that way. Instagram and Pinterest are 100% visual, so the image itself is mostly what will garner engagement, not necessarily the caption that goes along with it. Facebook has veered toward being visual-heavy, but the words and links you share with your images factor in to how people interact with your posts. Twitter users like images, but it’s still primarily a text-based outlet.
The social media team at Asterisk Creative understands all of these intricacies and how to work with them. We know how to process the data given to us via each platform’s analytics, as well as how to read between the lines, so that our clients get the most out of their social media efforts. Our social media team works hand-in-hand with our graphic design team and photographers to create images as appropriate that will speak to your audience and drive them to interact with your content. When video is needed, we have a slew of videographers with whom we partner to make that happen for you, too.
Don’t let your social media be run willy nilly. Trust your social media to those that know. Contact Asterisk Creative today.