We were recently asked: “Should emojis be used in business social media posts?”
All signs point to yes, assuming it fits your brand. Here are a few reasons why.
- Social media is a “place” a lot of people go for fun. Emojis themselves lend that feeling to posts in which they’re used.
- Emojis lend personality to your posts and humanize your company. As the old saying goes, people do business with people, not companies, so capitalizing on ways to humanize your brand is a great push in this direction.
- Studies have shown that emojis increase engagement on posts in which they’re used.
They help your posts speak your potential clients’ language online. According to AdWeek, 92% of online consumers use emojis. Use them to connect with those folks!
- On platforms where character count is a concern, emojis let you convey emotion without taking up those precious characters with words.
- On visual platforms, emojis stand out and draw attention to posts where they’re used.
They can complement text copy and make those posts on copy-heavy platforms stand out, too.
We do have a few words of warning, though. As mentioned, emoji use should stay true to your brand. Improper use could lead to the wrong message being sent about your company and what it stands for. While it should go without saying, you should also avoid use of emojis in posts about serious or sensitive topics. In addition, overuse of emojis in posts can be a turn-off for potential customers, which would render the strategy ineffective.
Trust your social media marketing to a company that knows how to use social media in the best way possible for your company AND your brand. Contact Asterisk Creative today.