Over the last couple of months, lots of experts and pundits have made their lists of predictions of what will happen with marketing in the next year. So here are our marketing predictions for 2020.

Visual marketing will continue to grow.

This one’s a bit hard to believe. Given the rise of voice search through devices/apps like Alexa, Siri, and Google Home, it seems implausible. But mobile search is still on the rise, too. And studies have shown that people do not engage with plain text at the same rate as with visuals. (Visuals, in this case, could be videos, images, infographics, or other visual content.)

Consumers will expect more personalization in marketing.

Technology allows for more than just email marketing to be personalized now. In turn, consumers are now expecting it more. Given the data that is shared via all the various outlets that exist, personalization can come in the form of retargeting, lookalike audiences, product recommendations, and more.

New SEO tactics will need to be employed to reach digital marketing goals.

With the rise of voice search, mobile search, and local search, only optimizing site content around keywords will no longer be effective. Companies will need to invest time and/or funds into optimizing all on-page elements, as well as their profiles on outlets like Google My Business, Yelp, Bing Places, etc.

Spending on influencer marketing will increase.

As trust in celebrities (down to local level) continues to rise, spending on brands they recommend will continue to rise. As such, companies will need to look more into how to leverage influencers in their own social media marketing campaigns. This doesn’t necessarily mean marketing budgets will have to increase. It may mean business owners and marketing managers will need to take an in-depth look at their current marketing efforts to audit for what’s working and what’s not, then shifting funds as appropriate.

As an award-winning marketing agency, we’re adept at looking at what’s happened in the last year or so with successful marketing campaigns and judging what will be successful moving forward. If one of your 2020 business goals is to get your marketing on the right path, give us a shout!