Category: Social Media

What is Interactive Marketing?

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What is Interactive Marketing? | Asterisk Creative | Southeast Advertising AgencyAgencies throw around terms like interactive marketing as part of their daily jargon. But what is interactive marketing?

Interactive marketing is also known as event-driven marketing or trigger-based marketing. In this type of marketing, an event/trigger starts a two-way interaction between a potential customer and a company. (One example of such a trigger is a post on a social media outlet.) This one-on-one communication usually happens in the form of comments on posts. It is deeply dependent on a company’s content strategy and the content that is produced.

Interactive marketing tools such as Facebook, Twitter, Instagram, blogs, and other social media outlets allow these types of engagement and interactions with your audience. The challenges in interactive marketing come not just from creating content that will garner engagement from your audience. They also come in the monitoring and maintenance needed to keep the conversation going. In addition, gathering and combining customer information that is typically siloed to get out the right message at the right time presents a challenge.

At Asterisk Creative, we use our knowledge and experience to help you pick the interactive marketing outlets that are ideal for your company and your audience, as well as to assist you with the content needed for these platforms. Contact Asterisk Creative to get your interactive marketing campaign started today.

What Does Engagement Mean?

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What Does Engagement Mean?| Social Media | Asterisk CreativeIn the world of social media, there’s a lot of talk about engagement. But what does engagement mean?

At its very root, engagement is the act of someone interacting with your content. In terms of the big three: If you’re familiar with Facebook, it would be a like, share or comment. On Twitter, it would be a like, a retweet or a reply. Instagram engagement consists of likes and comments.

Engagement is important because it’s a large factor in your social media success. If your posts aren’t getting interactions on Facebook, the algorithm works against showing your posts in the future. Being responsive on Twitter shows users that you pay attention; a lack of response looks like you don’t care. So responsive companies are more likely to convert those people into leads or customers. Instagram is owned by Facebook, and its algorithm is constantly changing. But even now, the less interaction a post gets, the algorithm shows that post – and future posts – to fewer folks.At Asterisk Creative, we’re pros at creating engaging content for social media outlets. If you need help, contact Asterisk Creative for your social media needs today.

What Social Media Outlets Should Your Business Be On?

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social media outlets | social media | asterisk creativeAs we all know, there are a ton of social media outlets on the internet now. But should you try to be on all of them? Absolutely not! Here’s a quick look at how to choose.

A business owner should not spend time or money on any social media outlet that doesn’t benefit his or her business. Just like with any other marketing or advertising avenue that exists, if your audience isn’t there, it’s a waste of time and money for you to promote your business there.

Speaking specifically of social media outlets, though, there’s Facebook, Pinterest, Twitter, Instagram, Snapchat, LinkedIn and YouTube…and that’s just naming the most popular and well-known sites. Take the time to look at each of them individually. The intent, demographics and user generalities are very different from one to another. You may find that your audience is on two or three, but if you take the time to research who is using each outlet, you’ll quickly be able to single out which sites are the best fit for your business and which sites would be a total waste of your time and money.

At Asterisk Creative, we pride ourselves on effectively culling out the riff raff of the social media world for our clients. We work to make your social media presence fit seamlessly into the other branding and marketing working for your business – from going where your audience is to to the look, design and wording of your social media posts. If you need social media help, contact Asterisk Creative today.