Based on the things we hear day in and day out, it would seem the biggest question in internet marketing is: How often should I post?
Sharing information that is relevant and interesting regarding you and your brand, whenever that comes up, is important. The caveat here is that some sort of consistency is important. Now that Facebook and Instagram in particular have algorithms dictating a lot of when and how your posts are shown to your audience – and potential followers – you really need to keep your message flowing.
As general guidelines, we typically suggest posting:
- at least once per month on a blog
- four to seven times per week on Facebook
- at least once per week on LinkedIn
- and at least once per day on Twitter and Instagram
Using this as a jumping off point, you can get a feel for whether your audience responds to this frequency or if they want more. You can also use the data provided by each of the outlets to determine what time of day is best for you, what days your audience is more engaged, and what topics your audience responds to more so you can make the most of all your posts, regardless of the outlet.
Need help with your internet marketing posting strategy? Contact Asterisk Creative today.
Agencies throw around terms like interactive marketing as part of their daily jargon. But what is interactive marketing?
Interactive marketing is also known as event-driven marketing or trigger-based marketing. In this type of marketing, an event/trigger starts a two-way interaction between a potential customer and a company. (One example of such a trigger is a post on a social media outlet.) This one-on-one communication usually happens in the form of comments on posts. It is deeply dependent on a company’s content strategy and the content that is produced.
Interactive marketing tools such as Facebook, Twitter, Instagram, blogs, and other social media outlets allow these types of engagement and interactions with your audience. The challenges in interactive marketing come not just from creating content that will garner engagement from your audience. They also come in the monitoring and maintenance needed to keep the conversation going. In addition, gathering and combining customer information that is typically siloed to get out the right message at the right time presents a challenge.
At Asterisk Creative, we use our knowledge and experience to help you pick the interactive marketing outlets that are ideal for your company and your audience, as well as to assist you with the content needed for these platforms. Contact Asterisk Creative to get your interactive marketing campaign started today.
At Asterisk Creative, we talk a lot about being storytellers. But what do we mean by that?
Effective advertising and marketing campaigns don’t just market a product or a service. They convey your brand message to your target audience. They authentically communicate the values of your company. In short, they tell your story.
As one of the southeast’s premier advertising, marketing and branding agencies, Asterisk Creative has made storytelling an award-winning business. We understand that in order to grow a brand you must find the genuine values that speak to your target audience. We know that you must then leverage those in a way that creates new business. Our team focuses on your marketing and branding goals and how they pertain to your overall business objectives. We take a big-picture look at what is meaningful branding-wise, and we set a clear definition of what success will look like. Our team then gets to work on creating a branding and marketing strategy that is the right mixture of design, advertising, & public relations. All to get your story told effectively.
We have a team of storytellers, creative minds with the capability to create content, design, and experiences that will speak to your audience in a way nothing else can. Contact Asterisk Creative and have your story told.
As a business owner, you’re probably used to laying out most facets of your business. If you own a restaurant, you know to lay out your menu, when to order your ingredients, what the high times are for your establishment, etc. If you own a construction company, you know who your preferred vendors are, how to plan a project calendar, which industry groups are important for you to be a part of and those types of things. So why would you leave your marketing to chance?
A marketing strategy takes all facets of your business and looks at where you are now and what your ultimate goals are then lays out a plan to get you there. Without a marketing plan, you could very well be wasting hundreds or thousands of dollars, if not more, getting your name in front of the wrong audience or hitting the right audience at the wrong time. On the other hand, strategic marketing involves intensive research to find the right audience for your business, competitive analysis to gain perspective on what works and what doesn’t, the optimal outlets for reaching your audience and the best times for reaching those folks. With that intel, you can then lay out how to budget for these items and a timeline for deadlines to make sure you don’t miss out on an important outlet.
When you own a business, this may seem like a lot to add to your plate, especially if you don’t know where to start finding some of the information about your audience or the outlets available to you. Asterisk Creative KNOWS marketing strategy, so let us help. Contact Asterisk Creative today.